RANA ZAIN USMAN -
Digital Marketing Specialist
📧 Email: zainrana1595@gmail.com
📱 WhatsApp/Phone: USA: +1 929 556 9895 | UK: +44 7598 755716 | PK: +92 314 6316466
🌐 LinkedIn: linkedin.com/in/digital-marketing-specialist-ads-expert-rana-zain | 💬 Skype: live:ufsraazz_1 |📍 Islamabad, Pakistan
ABOUT ME
Digital Marketing Specialist with over 5 years of experience in creating strategic, data-driven campaigns to drive brand growth and engagement. Proven expertise in SEO, SEM, PPC, social media management, content creation, and graphic design. Skilled at leveraging analytics and emerging technologies to optimize performance, generate leads, and exceed client expectations. Strong communication and leadership abilities, with a track record of effective collaboration across teams to deliver impactful marketing results.
DIGITAL SKILLS
- Digital Marketing & Social Media Skills: Social Media Management, Graphic Designing, Content Writing, UI/UX Design, Figma & Adobe XD, Adobe Photoshop, Illustrator.
- Advertising Platforms: Google Ads, Facebook Ads, TikTok Ads, Display Ads, Facebook Pixels.
- SEO & Analytics: SEO (On-page & Off-page), SEM (PPC), Local SEO, YouTube SEO, Analytics Tools (Google Analytics, Google Trends, VidIQ, TubeBuddy).
- Web Management: WordPress, Joomla, Website Content Management.
- Email Marketing & CRM Tools: HubSpot, Salesforce, Zoho, Airtable, Dynamics CRM.
- AI & Automation Tools: Buffer, Hootsuite, IFTTT, Zapier, Bitly, Linktree.
- Team Management: Strategic Planning, Collaboration, Problem-Solving.
WORK EXPERIENCE
Digital Marketing Specialist
WePay Technologies
📅 Duration: 05/05/2023 – Present
📍 City: Rawalpindi | Country: Pakistan
Key Responsibilities:
- Managed and branded various client portfolios, including Real Estate, Farming, and Umbrella Payroll UK.
- Implemented, set up, and ran effective Google Ads and Facebook Ads campaigns to drive targeted traffic and conversions.
- Conducted competitor research to gather actionable insights and inform marketing strategies.
- Performed keyword research for Google Ads and managed Pay-Per-Click (PPC) campaigns for optimal performance.
- Created and managed display ads to enhance brand visibility and attract potential customers.
- Generated leads through multiple digital marketing channels and optimized lead generation strategies.
- Utilized graphic design skills to develop visually appealing marketing materials for campaigns.
- Executed email marketing campaigns to engage the target audience and nurture potential leads.
- Developed content strategies, planned content calendars, and managed a team of content writers and designers.
- Implemented local SEO techniques and managed website SEO to improve search engine visibility and rankings.
- Managed and updated website content to ensure effective content management and user engagement.
- Conducted strategic meetings with CEOs and managing directors to align digital marketing initiatives with overall business objectives.
Digital Marketing Specialist
AHZ Associates
📅 Duration: 05/10/2022 – 01/05/2023
📍 City: Lahore | Country: Pakistan
Key Responsibilities:
- Implemented, set up, and ran Google Ads and Facebook Ads campaigns to drive targeted traffic and conversions.
- Conducted competitor research to gather insights and inform marketing strategies and tactics.
- Performed keyword research for Google Ads and managed PPC (Pay-Per-Click) ad campaigns.
- Created and managed display ads to increase brand visibility and attract potential customers.
- Generated leads through various digital marketing channels and optimized lead generation strategies.
- Assisted in graphic design projects to create visually appealing marketing materials.
- Executed email marketing campaigns to engage with the target audience and nurture leads.
- Developed content strategies and planned content calendars for effective online marketing campaigns.
- Managed online events and live streaming, ensuring smooth execution and engaging experiences for attendees.
Digital Marketing Manager
Softech Business Services (SMC-PVT) Limited
📅 Duration: 10/11/2020 – 01/10/2022
📍 City: Islamabad | Country: Pakistan
Key Responsibilities:
- Developed and executed comprehensive digital marketing strategies tailored to client needs, driving business growth.
- Designed visually appealing graphics and marketing materials while maintaining consistent branding.
- Implemented local SEO techniques to improve search engine rankings and online visibility.
- Optimized website content, structure, and technical aspects to enhance user experience and search engine performance.
- Designed intuitive and visually engaging UI/UX interfaces for seamless user experiences.
- Edited and produced high-quality videos to create impactful content for target audiences.
- Managed projects and teams, ensuring timely and successful delivery that met client requirements and expectations.
- Handled HR responsibilities and office administration tasks to foster a positive work environment.
Social Media Marketing Manager
Food24Hours
📅 Duration: 10/04/2020 – 01/11/2020
📍 City: Islamabad | Country: Pakistan
Key Responsibilities:
- Developed and executed social media marketing strategies to promote the restaurant.
- Created visually appealing graphics and designs for social media platforms.
- Managed social media accounts and scheduled posts to engage with the target audience.
- Analyzed social media metrics and adapted strategies for optimal performance.
- Collaborated with the marketing team to ensure brand consistency.
- Conceptualized and designed marketing materials such as menus, flyers, and banners.
- Incorporated food photography and visually appealing elements into social media content.
- Implemented effective local SEO strategies to improve online visibility and drive traffic to the restaurant's website and physical location.
Social Media Marketing Team Lead
Aqua Pure Water Purification
📅 Duration: 01/06/2019 – 03/03/2020
📍 City: Rawalpindi | Country: Pakistan
Key Responsibilities:
- Led and managed the social media marketing team to develop and execute effective strategies.
- Designed visually appealing graphics and content for social media platforms and marketing materials.
- Implemented local SEO strategies to improve online visibility and drive targeted traffic to Aqua Pure.
- Optimized website content and structure for better search engine rankings and user experience.
- Analyzed SEO metrics and performance to make data-driven decisions for continuous improvement.
- Collaborated with cross-functional teams to align marketing efforts and maintain brand consistency.
- Conducted keyword research and implemented on-page and off-page SEO techniques to enhance website visibility and organic search rankings.
- Monitored and analyzed website analytics to identify areas for SEO optimization and user experience enhancements.
- Worked closely with web developers to ensure proper implementation of SEO best practices and technical optimizations.
- Managed local business listings and directories to improve local search visibility and online reputation.
- Created and executed digital marketing campaigns to boost customer engagement, lead generation, and conversion rates.
- Monitored competitors' online presence and marketing strategies to identify opportunities and maintain an edge in the industry.
Social Media Marketing Executive
Aqua Pure Water Purification
📅 Duration: 01/11/2018 – 01/06/2019
📍 City: Rawalpindi | Country: Pakistan
Key Responsibilities:
- Developed and implemented social media strategies to increase brand awareness.
- Created engaging content for social media platforms.
- Managed social media accounts and profiles, ensuring consistent activity and engagement.
- Analyzed and reported on social media performance to inform strategy improvements.
- Collaborated with cross-functional teams to maintain brand alignment.
- Optimized social media advertising campaigns to achieve maximum ROI.
Social Media Marketing Intern
Aqua Pure Water Purification
📅 Duration: 05/05/2018 – 01/11/2018
📍 City: Rawalpindi | Country: Pakistan
Key Responsibilities:
- Assisted in developing social media strategies to improve online presence.
- Created and scheduled content for social media platforms.
- Monitored social media analytics and metrics to track performance.
- Engaged with the online community by responding to comments and fostering interactions.
- Supported social media advertising efforts by researching and implementing campaigns.
- Conducted market research to gather insights for campaign development.
EDUCATION AND TRAINING
BS Computer Science
Pir Mehr Ali Shah Arid Agriculture University (PMAS AAUR)
📅 Duration: 09/09/2017 – 04/09/2021
📍 City: Rawalpindi | Country: Pakistan
🌐 Website: www.uaar.edu.pk
FSc. Pre-Engineering (A-Level)
Punjab Group Of Colleges
📅 Duration: 04/04/2014 – 03/03/2016
📍 City: Pakpattan | Country: Pakistan
🌐 Website: www.pgc.edu/campus/pakpattan
HONOURS AND AWARDS
[07/08/2017] Vocational Training Institute (VTI)
Diploma in Computer Networking And Hardware
During my diploma at the Vocational Training Institute (VTI), I gained practical knowledge and hands-on experience in various essential skills, including:
- Computer networking principles and concepts.
- Setting up and configuring security cameras within a network environment.
- Understanding and implementing internet wiring and network infrastructure.
- Troubleshooting and fixing computer issues and errors.
- Assembling and disassembling computer hardware components.
- Installing and configuring various software applications.
- Understanding the installation process and functionality of operating systems, specifically Windows.
- Introduction to freelancing and digital skills.
This comprehensive program helped me hone my abilities and cultivate a passion for computer networking and hardware, which I am excited to apply in professional settings.
[10/10/2020] DigiSkills
Digital Marketing
I completed a Digital Marketing course from DigiSkills Online, taught by the renowned instructor Hisham Sarwar from BeingGuru. The course covered a wide range of marketing modules, including:
- Introduction to Digital Marketing
- Social Media Marketing
- Search Engine Optimization (SEO)
- Search Engine Marketing (SEM)
- Content Marketing
- Email Marketing
- Influencer Marketing
- Affiliate Marketing
- Mobile Marketing
- E-commerce Marketing
- Analytics and Reporting
- Video Marketing
- Native Advertising
The course also provided insights into freelancing, advertising strategies, outreach techniques, and more. It equipped me with a comprehensive understanding of digital marketing practices and the skills necessary to excel in this dynamic field.
[09/03/2021] Facebook Blueprint
Advertising on Facebook and Instagram
Key areas covered during the program include:
- Social Impact Education Conference post-event survey.
- Creating ads from a Facebook Page.
- Facebook Ad Policies: Targeting, Creative, Content, and Landing Page.
- Facebook Ad Policies and Review Process.
Through this program, I gained a comprehensive understanding of Facebook's advertising policies and learned how to create effective ads. It also enhanced my knowledge of targeting strategies, ad creative guidelines, and content best practices. This certificate provided me with valuable skills to navigate Facebook and Instagram advertising successfully.
[03/02/2021] Google Digital Garage
Fundamentals of Digital Marketing
- A foundational program covering essential digital marketing strategies and tools.
[01/08/2023] Pinterest Academy
Pinterest Advertising Essentials
- A detailed course on creating and managing successful Pinterest ad campaigns, focusing on strategies for engagement and conversion.
MANAGEMENT AND LEADERSHIP SKILLS
- Strategic Planning
- Team Leadership
- Problem-Solving
- Communication
- Performance Management
HOBBIES AND INTERESTS
- Digital Discovery: Exploring new marketing tools and technologies.
- Content Creation: Blogs, videos, and graphics.
- AI Tools Enthusiast: Leveraging AI for automation and efficiency.
- Gaming: Relaxation and inspiration from gaming trends.
LANGUAGES
- Urdu & Punjabi: Native Proficiency
- English: Proficient (C2)
- Arabic: Basic Proficiency
Rana Zain Usman – Digital Marketing Portfolio
As a seasoned Digital Marketing Specialist, I have successfully managed campaigns, optimized strategies, and created impactful online presences for businesses across Pakistan, UK, and Saudi Arabia. My work spans multiple platforms, including social media marketing, Google My Business optimization, website development, and advertising on Google, TikTok, and Facebook.
Here’s a detailed overview of my portfolio:
1. Social Media Analytics & Advertising
I specialize in creating high-performing ad campaigns and analyzing their performance across platforms like TikTok, Google Ads, and Facebook Ads. Here’s a snapshot of my work:
- Video Portfolio: View TikTok, Google, and Facebook Ads
- Ads Performance Screenshots: View Analytics
- Local SEO Work: View Example
2. Social Media Pages Managed
Facebook Pages – Pakistan
I have built and managed social media pages for businesses in diverse industries:
- Academix Edge Pakistan
- WePay Technologies
- SmashPay
- AHZ Associates Pakistan
- Fabiha Zoor
- Plus Properties
Facebook Pages – UK
I extended my expertise to businesses in the UK:
Facebook Pages – Saudi Arabia
I also managed campaigns for clients in Saudi Arabia:
3. Google My Business Profiles
Pakistan:
UK:
4. Instagram Accounts Managed
5. YouTube Channels
I have managed and optimized YouTube channels to enhance audience engagement and content visibility:
6. Pinterest Profiles
7. Websites Portfolio
Developed Websites
- Glidesk
- WePay Technologies
- SmashPay UK
- ProGen Aesthetics
- Softech Business Services
- Speedy Shift
- Black Horse Shilajit
- It’s Brandify
Let’s Connect
Are you ready to transform your brand’s digital presence? Reach out today to explore how my expertise can help your business grow.
📧 Email: zainrana1595@gmail.com
📱 WhatsApp: Click Here
🌐 LinkedIn: Visit Profile
